Mori was my gateway into the world of beautifully designed UK kids brands. I am simply obsessed with their offerings (can you even handle the cuteness!?). I could spend hours perusing through their website looking at the adorable, little items. I’ve since discovered a whole world of other amazing British brands (including some royal favorites), that are now readily available in America. These brands feature achingly sweet products and fashion-forward clothing, thanks to interesting details and cuts that you might not find otherwise.
Here’s a look at some of the best UK baby and kids brands you can now easily get in the States.
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Popular UK Kids Brands You Can Get In The USA
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Etta Loves
Etta Loves makes science-backed baby essentials (think playmats, loveys...) that are designed to ensure babies’ eyes and brains are stimulated. I'm obsessed with their Keith Haring collab - I would use it as my office carpet pattern if I could! Plus the collection is reversible.
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Joules
I may or may not have fallen down a two hour rabbit hole the first time I came across Joules. Not only are their designs super cute, everything is beautifully made and incredibly detailed. The fact that they often have a ton of items on sale doesn't hurt either.
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Totter + Tumble
This luxury British brand specializes in playmats for babies and toddlers. If you're looking for something tasteful and classic, Totter + Tumble is it.
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Silver Cross
Silver Cross is the pram brand to the royals. The pieces are hand built and have been around since the 19th century - you've surely seen these styles in photos. While these luxury strollers aren't practical for most of us, Silver Cross has other styles that are, in fact, some of the most practical on the market. Their Jet Eclipse, for example, can be used from day 1 - even though it's not a bassinet-style stroller. Plus it easily packs up to a compact size.
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Mori
Mori not only makes some of the softest essentials for baby and toddlers, they're made from organic and sustainable materials (including recycled baby bottles!). My son is ready to live in this beyond cozy snow suit come NYC winter. I love that the brand has simple classic styles, like this snowsuit, but also fun, animal-inspired and patterned ones.
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Boden
Boden launched in America about two decades ago and is slowly growing into a major powerhouse with their collection, which includes brightly colored appliquéd tees and dresses.