e.l.f. Cosmetics recently launched its Pout Clout Lip Plumping Pen. The new product dropped soon after the beauty brand announced it was coming back to Super Bowl LVIII. The announcement follows up on the immense success of its 2023 Super Bowl campaign, with e.l.f. Cosmetics citing a whopping 64 percent increase in purchase consideration of Power Grip Primer (via Business of Fashion).
e.l.f. Cosmetics’ latest addition is a lip balm-gloss hybrid with the plumping power of a lip plumper. However, it is the beautiful tint it provides that has everyone intrigued. Tinted lip balms and lip glosses aren’t new to the beauty industry. However, e.l.f. Cosmetics Pout Clout Lip Plumping Pen’s shade range and price point make it a must-have for your vanity.
Pout Clout Lip Plumping Pen is up for grabs on the e.l.f. Cosmetics website, retailing for $8. It is also available on the beauty brand’s app and will drop online at Walmart on Jan. 24, 2024. Moreover, you can get it from Target, Ulta Beauty, CVS Pharmacy, and Amazon come summer.
Everything we know about e.l.f. Cosmetics Pout Clout Lip Plumping Pen
e.l.f. Cosmetics Pout Clout Lip Plumping Pen is an ultra-moisturizing tinted lip-plumping gloss. The product has a cooling sensation, with the delicious tingle gently plumping up your lips. The 3-in-1 lip product is infused with lip-loving ingredients like maracuja oil, blueberry fruit extract, watermelon fruit extract, and pomegranate fruit extract, leaving your lips looking smooth and juicy in the long run.
The shade range is quite inclusive, offering something for everyone regardless of skin tone. e.l.f. Cosmetics Pout Clout Lip Plumping Pen provides a sheer wash of color that would be perfect on top of your favorite lipstick, or you can wear it on its own if you want to rock a natural makeup look. The non-sticky formula ensures there’s no tacky feel, and the product smoothly glides on the lips, thus not tugging on your skin.
e.l.f. Cosmetics Pout Clout Lip Plumping Pen’s non-retractable click pen is an added plus, making the application quick and easy. Also, if you are not a fan of tinted lip balms and lip glosses, you can go for the clear variant of it (In The Clear).
Here are a few more beauty launches that might pique your interest: Kylie Cosmetics Power Plush Longwear Foundation, Twilight x ColourPop Collection, and Laura Mercier Real Flawless Weightless Perfecting Concealer.
